From social graph to interest graph: targeting after the feed
Platforms stopped showing people what their friends posted and started showing them what they might watch. That change rewrites targeting.
Data and technology
The dangerous mythology of dopamine marketing
Dopamine is not the enemy. Reducing human choice to a chemical hit is a myth that weakens strategy and erodes trust.
Sweden's AI marketing race has reached the awkward stage
Everyone has a pilot. Fewer people have a profit line.
When data becomes a story people can trust
Measurement earns authority when it shows its uncertainty, not when it hides it.