Biological
What does the body notice, remember, desire or avoid?
Attention, perception, memory, embodiment, behavioural science.
The seven lenses
Each lens is a question, a set of disciplines and a commercial use. Most stories need more than one.
Cultural
What shared meaning, identity or social code is operating?
Anthropology, semiotics, identity, language, rituals, fandom.
Analytical
What does the evidence show, and where is the measurement lying?
Economics, data science, experimentation, finance, measurement.
Journalistic
What happened, who benefits and what is missing?
Reporting, verification, power, institutions, public interest.
Pedagogic
What must the audience understand before it can decide?
Learning science, explanation, curriculum, decision support.
Performative
How does delivery, ritual, spectacle or charisma change belief?
Theatre, rhetoric, charisma, spectacle, live experience.
Endocrinological
How do stress, reward, arousal or safety shape action?
Stress, reward, arousal, safety, motivation, social bonding.