Kris Granger
A marketing strategist who treats storytelling as a measurable commercial system rather than a mood.
Story Intelligence exists because most marketing commentary stops at the anecdote. A campaign worked, a brand went viral, a founder said something clever. None of that tells a leadership team what to do next.
The publication reads markets through seven lenses — biological, cultural, analytical, journalistic, pedagogic, performative and endocrinological — and each piece ends with a business consequence: revenue, margin, demand, conversion, retention, pricing power, trust, cost, productivity or risk.
Coverage is deliberately uneven in the right way. The Caribbean is reported as distinct markets rather than a single region. Northern Europe is reported locally rather than as a Nordic cliché. Global culture is only covered when it produces a commercial consequence somebody has to act on.
Every piece is written to be defensible in a budget meeting: named sources, dated evidence, and a clearly separated commentary voice so the reader always knows where reporting ends and interpretation begins.