Methodology

Every story starts as a signal: a dated, attributable observation from a named publisher, regulator, dataset or primary document. Signals without a source and a timestamp are not used.

Evidence standard

A claim needs a source that a reader can check. Where two sources disagree, the disagreement is reported rather than resolved silently. Where a number is estimated, the estimate is labelled as one.

The seven lenses

• Biological: What does the body notice, remember, desire or avoid?
• Cultural: What shared meaning, identity or social code is operating?
• Analytical: What does the evidence show, and where is the measurement lying?
• Journalistic: What happened, who benefits and what is missing?
• Pedagogic: What must the audience understand before it can decide?
• Performative: How does delivery, ritual, spectacle or charisma change belief?
• Endocrinological: How do stress, reward, arousal or safety shape action?

Reporting versus commentary

Reported facts appear in body text. Interpretation appears in clearly marked commentary blocks and in the bottom line. Readers should never have to guess which is which.

Human review

Automatic publishing is off. Drafts are reviewed by a human before they go live, and demo content is labelled as demo everywhere it appears.