The three chemicals doing your brand's persuasion
Oxytocin, dopamine and cortisol explain why an emotional story is remembered and a rational one is not. They are not a hacking manual.
How do stress, reward, arousal or safety shape action?
Stress, reward, arousal, safety, motivation, social bonding.
The dangerous mythology of dopamine marketing
Dopamine is not the enemy. Reducing human choice to a chemical hit is a myth that weakens strategy and erodes trust.