From social graph to interest graph: targeting after the feed
Platforms stopped showing people what their friends posted and started showing them what they might watch. That change rewrites targeting.
Customer and culture
The 12 archetypes, minus the personality-quiz nonsense
Archetypes are useful because audiences already recognise them. They stop being useful the moment they become a decoration on a slide.
The three chemicals doing your brand's persuasion
Oxytocin, dopamine and cortisol explain why an emotional story is remembered and a rational one is not. They are not a hacking manual.
Why the brain prefers a story to a fact
Stories are not decoration on top of information. They are the format the mind was built to process.
The body believes before the buyer decides
What attention, emotion and memory reveal about the stories that actually sell.
The dangerous mythology of dopamine marketing
Dopamine is not the enemy. Reducing human choice to a chemical hit is a myth that weakens strategy and erodes trust.
Why Caribbean stories carry differently
Culture in the region is commercial infrastructure, not decoration bolted onto a media plan.
What performers understand about attention
Stagecraft is a discipline with measurable commercial consequences, not a personality trait.