Meridian Mobility Group · analytical lens

Peripheral insight

Utility and charging partnerships are becoming the entry point to large fleet deals in the Nordics, ahead of vehicle specification.

What it means commercially

The first conversation is moving upstream. Whoever is in the energy conversation shapes the requirements the fleet tender is later written against.

The question it forces

Should partnership development be resourced ahead of direct fleet sales in the Nordics?

  • partnerships
  • route to market