Marketing IntelligenceKris GrangerPublic evidence, resolved into executive intelligence. Every claim carries its source, its collection date and its confidence.
Readings are assembled by an automated system from public evidence. They are not written or verified by a person before you see them, and they can be wrong. Every record is labelled live, cached, seeded or unavailable, and every reading carries a confidence score — treat that score as your barometer of how far the evidence actually goes.